History
A Fiber-Filled Journey: The History of Fiber One
The evolution of Fiber One from a simple cereal to a fiber powerhouse.
Today, Fiber One is a household name, synonymous with delicious ways to add more fiber to your diet. But how did this iconic brand come to be? Let's take a trip down memory lane and explore the fascinating history of Fiber One, from its humble beginnings as a cereal to the diverse product line-up we know today.
1980s: The Birth of a Fiber Powerhouse
Released in 1985, Fiber One debuted as a high fiber, low sugar cereal that didn’t compromise on taste. Before it ever reached store shelves, the team experimented with in-home testing, exploring different shapes like flakes, shreds and cone varieties, along with flavors ranging from plain to orange and maple.
During its earliest trials, the cereal went by the name "Highest Fiber." While this straightforward name worked, the team wanted something more distinctive to set the cereal apart from others in the aisle. Thus, "Fiber One" was born, a name that instantly communicated the cereal’s core focus.
Designed to stand out, Fiber One Original Bran Breakfast Cereal boasted more dietary fiber per ounce and less sugar per ounce than competing brands. For years, the cereal remained the sole focus of the brand, laying the foundation for the expansion that would follow in the future.
1990s: Adapting to Evolving Tastes
As health trends evolved in the early 1990s, Fiber One recognized the importance of taste. While its fiber content was a major draw, the brand began to focus on enhancing the cereal's flavor profile to appeal to a broader audience.
Beyond the breakfast bowl, Fiber One also started to be advertised as a versatile ingredient for recipes. This innovative approach encouraged consumers to incorporate Fiber One into their cooking, allowing them to boost nutritional value of various dishes.
2000s: Expanding the Fiber One Family
The new millennium brought significant expansion for Fiber One, transforming it from a single cereal into a diverse range of fiber-rich options.
In 2004, the cereal lineup expanded with the debut of Fiber One Honey Clusters, introducing a new flavor and texture while maintaining the brand's commitment to fiber.
The year 2007 marked a major milestone for Fiber One, as the brand expanded beyond the cereal aisle with the launch of Fiber One Chewy Bars in Oats & Chocolate and Oats & Peanut Butter. These new bars offered a convenient, delicious way to boost fiber intake without compromising flavor. Perfectly suited for busy, on-the-go lifestyles.
2010s to 2020s: More Choices, More Fiber
The 2010s ushered in a new era of innovation and expansion for Fiber One, with an increased focus on convenience and meeting a wider range of dietary needs and preferences.
In 2013, the brand built on that momentum with the introduction of Fiber One Protein Bars, offering consumers a satisfying protein boost alongside the fiber they loved.
Building on the better-for-you snacking offering, 2018 saw the launch of Protein One bars crafted to help curb cravings with just 90 calories, 10g of protein and only 1g of sugar per serving.
The innovation continued in 2019 with the arrival of 70-calorie Fiber One Chewy Bars, Soft Baked Bars and Brownies, offering even more ways to indulge mindfully.
From a single, innovative bran cereal in the 1980s to a vast array of products today, Fiber One has consistently evolved to meet consumer needs, making it easier and more delicious than ever to incorporate essential fiber into our diets.
Check out the full Fiber One offering at FiberOne.com today!