Beloved brands including Lucky Charms, Pillsbury and Fruit Roll-Ups launch out-of-this-world cereals and snacks ahead of the film’s global theatrical release.
Nintendo and Illumination’s The Super Mario Galaxy Movie arrives in theaters April 1, 2026.
MINNEAPOLIS – General Mills is inviting families to bring the cosmic fun of Nintendo and Illumination’s The Super Mario Galaxy Movie home with new foods. Just in time for the film’s global release on April 1, fans can find a star-studded lineup of limited-edition products inspired by the film’s iconic characters and out-of-this galaxy adventures.
Three new limited-time products that are sure to make every at-home galactic adventure memorable include:
The adventure doesn’t stop there — Walmart is blasting the fun into orbit with special limited-edition The Super Mario Galaxy Movie products available exclusively in stores and at Walmart.com, including:
“We set out to create products that turn everyday moments into playful adventures,” said Blake Holman, Sr. Director of Brand Building at General Mills. “Inspired by the teamwork and camaraderie of Mario and friends, these offerings bring the iconic characters of Nintendo and Illumination’s The Super Mario Galaxy Movie into your home, extending the movie magic long after the credits roll.”
Alongside these new items, fans can enjoy even more from The Super Mario Galaxy Movie fun with 100+ participating products across favorite General Mills brands, including Betty Crocker, Old El Paso, Nature Valley, Totino’s and more.
Families can journey over to ItsGalaxyTime.com to enjoy activities, explore film-inspired content and discover 20+ galactic recipes made with General Mills favorites.
Nintendo and Illumination’s The Super Mario Galaxy Movie opens in U.S. theaters Wednesday, April 1, 2026.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
The Super Mario Galaxy Movie is an animated film based on the world of Super Mario Bros., and follows The Super Mario Bros. Movie, which was released in 2023 and earned more than $1.3 billion worldwide. Both the 2023 film and The Super Mario Galaxy Movie are produced by Chris Meledandri of Illumination and Shigeru Miyamoto of Nintendo.
The film will be co-financed by Universal Pictures and Nintendo and will be released worldwide by Universal Pictures.
The Super Mario Galaxy Movie is directed by returning filmmakers Aaron Horvath and Michael Jelenic, from a screenplay by returning screenwriter Matthew Fogel, with Brian Tyler returning to compose the score.
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $10 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards.
Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. To date, Nintendo has sold more than 6 billion video games and over 870 million hardware units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™, Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.
Nintendo’s continuing mission is to create reasons to choose Nintendo for unique, family-friendly entertainment that puts smiles on the faces of everyone it touches.
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
General Mills Communications
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Media.Line@genmills.com
Edelman
Shane Ramsay
shane.ramsay@edelman.com
