From accident to icon
Wheaties was created at Washburn Crosby Company in 1921 as a result of an accidental spill of a wheat bran mixture into a hot stove, which crackled and sizzled into a crisp flake.
What’s in a name?
After Jane Bausman, wife of a company export manager, won an employee contest, the name Wheaties was official — beating out “Nutties” and “Gold Medal Wheat Flakes.”
First in radio
Wheaties recorded the first-ever commercial radio jingle on December 24, 1926, to the tune of She’s a Jazz Baby, by Bill Holcome and David Miller.
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