![Wheaties logo](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_400,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Flogos%2Fbrands%2Fwheaties_logo-feb-22.jpeg%3Fw%3D2739%26rev%3Dd3cb7d9bfb6b486fabae61d1f5405e11 400w)
![Bowl of Wheaties cereal](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1500,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fwheaties-jan-22.png%3Fw%3D2400%26rev%3Dc0f6b44ea7864ebc9410c0ebdc5ce081 1500w)
Helping people perform like champions since 1921
As our first ready-to-eat cereal, Wheaties debuted in 1921 as Washburn’s Whole Wheat Flakes. Since then, they’ve become an icon of sporting, thanks to their 100% whole grain flakes and B vitamins.
Fun facts
![Washburn Crosby Whole Wheat Flakes](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fcompany%2Fhistory%2Fwashburnwholewheatflakes-1924-quick-facts.png%3Fw%3D1080%26rev%3Dd86c157b292542c989309dda7b187d84)
From accident to icon
![Original Wheaties box](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fcompany%2Fhistory%2Fwheaties-box-quick-facts.jpeg%3Fw%3D1080%26rev%3D0550091b66254269a147848d6d852621)
What’s in a name?
![Wheaties quartet who sang the first radio ad](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fcompany%2Fhistory%2Fwheaties-quartet-quick-facts.jpeg%3Fw%3D1080%26rev%3Dd5badeb957f14232940f5a98be15f5d8)
First in radio
Record-holders since 1926
1926 – First ever singing radio commercial, “Have you tried Wheaties?”
1934 – First woman on a Wheaties box, aviator Elinor Smith
1952 – First African American athlete on a Wheaties box, Roy Campanella
1987 – First team depicted on a Wheaties box, 1987 World Series Champion Minnesota Twins
1992 – First non-orange Wheaties box, red and black in honor of the Chicago Bulls
19 times – most appearances on a Wheaties box by Michael Jordan
7 spokespersons since 1958: Bob Richards, Caitlyn Jenner, Mary Lou Retton, Walter Payton, Chris Evert, Michael Jordan and Tiger Woods